Just 3 days after we broke the news early on Saturday morning that Grab had devalued their rewards program GrabRewards without notice sending their earning rates plummeting by 88% in some cases, the company announced late last night that these changes would not be reversed.
Instead a small concession has been made, the slightly lower redemption levels for Silver, Gold and Platinum members redeeming their GrabRewards points for money off future Grab rides will be temporarily reinstated for 2 months.
A tiny concession, given the reaction of Grab’s customer base over the unannounced changes, since most of the complaints related to the plummeting earning rates.
Late yesterday evening a Grab spokesman quoted in the Straits Times stated that customers “would appreciate time to adjust to the changes”.
Given the online vitriol over these changes, that’s quite the understatement.
He went on to say:
“Effective July 24 at 8am, until Sept 30, GrabRewards members can claim ride reward points at the previous rates. Customers who have purchased Grab ride rewards based on the new rates will have the difference in points refunded” – Grab spokesman
This morning Grab sent an email to users saying there should be more opportunity to redeem points already earned at the rates previously in force.
The tiny concession
From 1st October 2018 these redemption rates will also revert to match the other status tiers “with all tier levels enjoying the same rate for ride redemptions”. Yes you read right – apparently Silver, Gold and Platinum GrabRewards customers will soon “enjoy” paying more for redemptions.
|Status Level||Cost per S$5 voucher||Change|
|Current||From 1 Sep|