Singapore Airlines has today launched a new series of events to reconnect with its grounded customers during what’s becoming a prolonged COVID-19 pandemic. The “Discover Your Singapore Airlines” programme comprises three curated experiences for customers and fans in Singapore during October and November 2020.
Given media speculation over this scheme in recent weeks, it’s probably best to get the biggest news out of the way first before we look at the trio of experiences themselves.
There won’t be a “flight to nowhere”
One of the most anticipated possibilities for Singapore Airlines among our readers was the much-rumoured “flight to nowhere”, following in the recent footsteps of airlines including EVA Air, Starlux and Qantas.
Singapore Airlines has confirmed today that it will not pursue the “flight to nowhere”, which we know will be disappointing news for many of our readers.
“The Discover Your Singapore Airlines experiences are the result of a market study and a comprehensive review, which also considered factors such as the attractiveness of the initiatives to SIA’s customers and members of the public, the environmental implications, and their financial viability. An idea for a one-off short tour flight, or a “flight to nowhere”, was also initially considered but not pursued after the review.”Singapore Airlines
The “flight to nowhere” concept, something we first surmised could be an option for the airline earlier this month, has come under recent criticism on environmental grounds, with some going as far as describing these initiatives as “an insult to the planet”.
That’s a different debate for a different day, however we imagine one of the key reasons SIA threw cold water on the idea was going to be the necessity to justify the environmental aspect.
Discover your Singapore Airlines
With the potentially disappointing news out of the way, let’s focus on what Singapore Airlines is going to offer local residents as a way of engaging and reconnecting them with the iconic brand after many months at home.
“With Covid-19 drastically reducing the number of flights operated by the SIA Group, we have created unique activities that would allow us to engage with our fans and customers during this time. These experiences offer something for everyone – from frequent flyers who miss our world-class in-cabin products and service, to couples and families who want an exclusive dining experience, and parents who are after an enjoyable activity-filled day with their children during the school holidays”SIA Chief Executive Officer Mr Goh Choon Phong
Restaurant A380 @Changi
The closest you might get to an actual flying experience with Singapore Airlines over the coming months is likely to be this first initiative – Restaurant A380 @Changi.
Over two dates in late October 2020, this event will allow you to have “an exclusive dining experience with SIA’s award-winning service inside the Airbus A380, the world’s largest passenger aircraft”.
“For only two afternoons on 24 and 25 October 2020, our A380 double-decker superjumbo will be hosting diners at Changi Airport. Customers are invited to join us for a memorable dining experience in a cabin class of their choice and experience our award-winning service.”Singapore Airlines
Each cabin class will enjoy a special menu, including international options in addition to selected Peranakan dishes curated by Singaporean chef Shermay Lee.
Fine wines will be on offer to accompany your meal, as recommended by the airline’s own sommeliers, with two alcoholic beverages and free flow non-alcoholic drinks available.
Highlights will include a showcase of SIA’s cabin crew uniforms through the years. Diners will also receive KrisShop discounts and a limited edition goodie bag, with extra gifts on offer for those sporting their best traditional heritage attire (be sure to wear your finest sarong kebaya or batik shirt!).
There will also be limited slots available for an exclusive pre-lunch tour of the airline’s flagship superjumbo, including a behind-the-scenes look past usually sealed doors in access-only areas. That is likely to be of significant interest to many Singapore Airlines fans, with the long-term future of the carrier’s A380 fleet in a post-COVID recovery still looking uncertain.
The airline is expected to use one of its new or refitted A380s for the experience, giving diners the latest Suites and Business Class seats to look forward to.
Furthermore, the aircraft’s IFE system will be powered up giving you the option to tune in to KrisWorld and watch a movie or TV show on-demand during your lunch.
In line with social distancing and COVID-19 precautions, diners will be required to wear a face mask at all times except when eating or drinking.
|Restaurant A380 @Changi|
|Reservations start:||12th October 2020|
|Operating dates:||24th October 2020
25th October 2020
Inside Singapore Airlines
The second series of events Singapore Airlines is holding at Changi is for the kids, or the kids at heart!
During the November school holidays the airline will be offering behind-the-scenes tours of its training centre, including a range of family activities.
“Visitors will be brought on a tour of more than 70 years of SIA’s history, get an opportunity to interact with our pilots and cabin crew, and find out more about the intensive training that they undergo.”Singapore Airlines