One of the newest 5-star hotel openings in Singapore is the JW Marriott South Beach, and we had the opportunity to spend two nights here in October to review their Premier Room, and on the second night a Premier Suite, and to check out the hotel and surrounding area.
This is only the second Marriott-branded hotel in Singapore, the longstanding Marriott Tang Plaza, occupying the pagoda-shaped tower above TANGS department store on Orchard Road since 1982, will be recognised by many.
An interesting aspect about this new hotel is that it was not originally managed by Marriott. The design was by Phillipe Starck (a first for a Singapore hotel) and on opening the property was managed by South Beach Consortium, branded as The South Beach Hotel. Effectively the giant 634-room hotel was operated independently, with no major chain affiliation.
It was an ambitious gamble in the cut-throat, fast-consolidating and very much chain-driven hotel industry, however, and after nine months going it alone they announced that the company sought alternative management “to maximise returns on the property”. This is when Marriott International became involved, taking over the management and branding the hotel in their JW Marriott category. It didn’t come cheap – Marriott spent $20 million rebranding the hotel into their corporate style before it was re-opened in December 2016.
The hotel is located in a complex called “South Beach”, next to Beach Road (home to the famous Raffles Hotel). Don’t be misled by the road name or the title though – there is actually no beach here – the name originates from a time long before significant land reclamation, when Raffles Hotel did indeed have a beachside location!
If a beach location is what you’re after then a hotel in Sentosa is likely to be more suitable as be in no doubt – this is definitely a city hotel.
The South Beach complex has a large basement car park, with direct lift access to the hotel lobby. Parking is free for all hotel guests, which is a nice perk, and for those who prefer to valet park this service is available for $15 per day which is reasonable.
MRT access is excellent. Esplanade station on the Circle Line is directly below the hotel. City Hall MRT is also adjacent to the property, a short walk across the road or via an air-conditioned underground shopping precinct which links Esplanade MRT and City Hall MRT stations. From there you can also access the East-West and North-South MRT lines.
Close to the hotel, you will find many attractions, Raffles Hotel (currently undergoing refurbishment for a grand reopening in mid-2018), the Singapore Flyer, Singapore National Gallery, Raffles City shopping mall and CHIJMES with its array of bars and restaurants, to name a few.
We checked in using Marriott’s new iOS app. You receive a notification on the morning you are due to arrive asking you to check-in. The app asks for your estimated arrival time and they then try to have the room ready in time for your arrival. The great thing is that you get a notification as soon as your room is ready. For example, we told them we would arrive at 2pm (1 hour before official check-in) and we received a notification at about 11:57am saying the room was already available! Impressive.
Premier Room: First impressions
This room is one step up from the hotel’s basic Deluxe Room. It’s reasonably sized with a functional layout. Many premier rooms are located on the corners of the hotel like the one we had, and so offer panoramic views. Clever use of mirrors makes the room feel bright and spacious.
Premier Room: In detail
Small touches make all the difference here – international power sockets, bed-side USB ports, electrically controlled blinds and curtains which provide a good ‘black-out’ experience. A decent sized desk and comfy chaise longue make this room a good choice for the business traveller. The only thing we were surprised was missing – a bathtub!
Premier Suite: First impressions
“Wow” – as you walk through the door, the stunning city views from the floor to ceiling windows are breath-taking. This is a big suite!
Premier Suite: In detail
There is a small guest bathroom off the hallway, a large living room with sofas, a desk, bar area, reading nooks etc. The bedroom is nearly the same size again with ample wardrobe space and stunning corner views. The master bathroom features two sinks, a large bathtub and separate shower.