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LIVE: Singapore Airlines Reveals New A380 Cabin Products – “Space Made Personal”

Stay updated with the latest updates from the exclusive media event as it happens. Latest news appears at the top of the page.

12:00: Okay, so the event is just about finished. We were delighted to have been invited to attend the launch event in Singapore today. We have seen and experienced first hand all the new products on  board the Singapore Airlines new A380, due to be delivered next month.

Overall, we are very impressed with what has been shown. The designs are thoughtful and have taken into account what the customer needs. We are now busy writing a full report on the new products, check the site for an article later today.

The execution of these products when fit into the cabin will be ‘make-or-break’. As we well know, the A350 business class looks excellent but in reality, when squeezed into the narrow cabin it leads to a less than ideal experience. We will be onboard soon to review the full experience.

We will also give a full update on the changes in Premium Economy and Economy class.


11:40
Now for Suites Class.

It looks a lot better than it did in the leaked photos. Being inside the suite you really get an idea of how much space there is… it’s vast! They are clearly trying to replicate the private jet experience, and they have done a very good job!

Suites 1
Truly a massive amount of space! (Photo: MainlyMiles)

We are exceptionally pleased with the thoughtful layout of the cupboards and storage spaces. It’s clear that they have listened carefully to the passenger feedback and have crafted the seat accordingly.

The swivel chair is motorised for adjusting the seating angle. The bed folds away completely to free up even more space when not required.

11:30: We are now hands-on with the new products:

Firstly, Business Class. It’s plush – the colours are tasteful, the usual deep purples, with hints of orange similar to Premium Economy. The bed is very comfortable. The bedding is high quality, similar to those we experienced in the current Suites class.

11:10: Some more information whilst we do the hands-on press demo:

  • Lalique will design all the products in Suites Class including bedding, toiletries, glassware and chinaware. More information on Lalique here
  • Penhaligon’s will design the toiletries available in Business Class. Personally, we love this brand are very excited to see such a high-end product on-board. More here
  • The first route is SIN-SYD SQ211 on 18th December… unsurprisingly there is no reward availability left on that day!

1051: Video of the new products:

1041: More pictures – this time of Suites Class. Broadly similar to what we saw in the leak yesterday.

  • 60% larger (30sqft – 50sqft)
  • 2 oversize toilets with dressing area
  • 1A/2A and 1F/2F can be converted into double bedroom