If you’ve been flying (or following) Singapore Airlines for at least the last couple of decades then one thing you’ll probably remember, which you certainly don’t see anymore, is a name adorning the forward fuselage of the aircraft you are about to board.
The policy of giving a unique ‘mark’ to each aircraft type in the fleet, popular with aircraft enthusiasts and many passengers alike, started to be abandoned in 2003/04 under the stewardship of (then-new) CEO Chew Choon Seng.
Here’s a little step back in time to recap on what these aircraft, very few of which remain in service today, were called.
Airbus A300: Superbus
Singapore Airlines marketed the Airbus A300, a type it flew for a short period between 1980 and 1985, as the ‘Superbus’, with newspaper adverts in 1981 such as:
- Our new A300 Superbus departs Singapore for Kuala Lumpur daily at 9am
- From 1 April, SIA’s new A300 Superbus departs Singapore for Bangkok at 1.45pm daily
What’s not clear though is whether the aircraft ever actually received ‘Superbus’ titles on the fuselage. We haven’t been able to track down any photos showing it, so we assume this was used only as a marketing tagline.
Airbus A310: 3TEN
SIA’s Airbus A310s carried the (rather unimaginative) ‘3TEN’ titles below the flight deck windows on each side.
These titles were later removed from the aircraft. We’re not exactly sure when or why, but it looks as though by the mid to late 1990s none of them carried the markings anymore.
Airbus A340-300: Celestar
The Airbus A340-300s were named ‘Celestar’, with the title used heavily in the aircraft’s branding when they joined the fleet in 1996.
For example, newspaper advertisements for daily non-stop flights to Sydney and Paris that year boasted of “The comfort of the Celestar A340, the most sophisticated Airbus in the world”.
We don’t know exactly why the A340-300s were called ‘Celestar’ (pretty much all of the other aircraft names are meaningful or self-explanatory).
One possibility is that it relates to a previous Singapore Airlines trademark ‘Celestel’, the world’s first global sky telephone service, which launched in September 1991.
Perhaps the A340-300, which arrived in 1996, was the first aircraft type to be fully fitted with the system? This would make some sense as the aircraft was also the first in the fleet with a guaranteed KrisWorld IFE system at every seat.
Otherwise of course it could simply be an adaptation from the word ‘Celestial’, meaning ‘heavenly’ or ‘of the sky’.
Edit: Thanks to Kenneth in the comments section for noting that the ‘Celestar’ name was a result of an internal naming competition among SIA staff.
Airbus A340-500: LeaderShip
Singapore Airlines pioneered ultra long-haul services way back in June 2004, with a record-beating 15,300km non-stop service from Singapore to Newark, taking over 18 hours.
These services were made possible by a brand new fleet of five Airbus A340-500 aircraft, which the airline named ‘LeaderShip’.
Non-stop flights to Los Angeles followed, however the operating economics of using a four-engined aircraft at a time of record fuel prices later led to these services being discontinued in November 2013.
The ‘LeaderShip’ titles didn’t last long in fact, as CEO Chew Choon Seng did not favour the policy, and a revised livery design with larger ‘Singapore Airlines’ titles occupied the space formerly used for them.
Boeing 747-200: Super B
The Boeing 747-200B was referred to as the ‘Super B’ in SIA’s advertising, though like the Airbus A300 we can’t find any evidence it was applied to the outside of the aircraft.
This could be another one of those ‘marketing only’ designations.
Edit: Thanks to Zack in the comments section for noting that the title ‘Boeing 747 Super B’ appeared at the rear of the aircraft where the aircraft type is written in relatively small letters.
Boeing 747-300: BIG TOP
Singapore Airlines started operating the Boeing 747-300 in 1983, continuing to do so until 2001 when they were eventually replaced by the more advanced Boeing 747-400.
The aircraft had a significantly stretched upper deck compared to the Boeing 747-200, leading SIA to christen it ‘BIG TOP’.
The stretched upper deck accommodated 40 Business Class passengers in a 2-2 layout, compared to 16 passengers in the same format on the Boeing 747-200.
- Three of SIA’s Boeing 747-300s were ‘Combi’ aircraft, with the rear section of the main deck converted into a cargo compartment, with its own side loading door. This reduced the passenger capacity from 380 to 304 and was used on ‘combi-cargo’ flights to Australia and Europe.
- The Boeing 747-300 allowed Singapore Airlines to launch what it promoted as “express daily Big Top one-stop services to London” in 1984. Non-stop London services only came with the advent of the Boeing 747-400, which could fly 2,500km further than the -300 without refuelling.
- The advent of the Singapore Airlines safety video came on the ‘Big Top’ 747-300s in May 1983. It was the first time SIA cabin crew had not performed the safety demonstration to passengers manually.
SIA’s 14 Boeing 747-300s really paved the way for a significant international expansion, then perfected by its 43 Boeing 747-400s. They retained the ‘BIG TOP’ titles until retirement.
Boeing 747-400: MEGATOP
Perhaps the most well known aircraft name in the Singapore Airlines fleet belongs to the airline’s large Boeing 747-400 fleet. With ‘BIG TOP’ already used, it was ‘MEGATOP’ chosen for what became by far SIA’s largest long-haul fleet of aircraft in the 1990s and 2000s.
The Star Alliance logo took the place of the old ‘BIG TOP’ titles, so the ‘MEGATOP’ branding was moved above the forward upper deck passenger windows.
The ‘MEGATOP’ titles were gradually removed from 2003/04. The final aircraft to have its ‘name’ scrubbed was Boeing 747-400 9V-SMU (a registration now used on an A350).
It lost its ‘MEGATOP’ titles in mid-2006, probably coinciding with a major maintenance check.
For a trip back in time, here’s SIA’s 1989 promotional video for the Boeing 747-400 MEGATOP.
Boeing 747-400F: MEGA ARK
Singapore Airlines went for a biblical reference for its Boeing 747-400 freighter aircraft, referring to its fleet as ‘MEGA ARK’, presumably after the story of Noah’s Ark.
These titles were removed with a similar timescale to the Boeing 747-400 passenger fleet, disappearing between 2003 and 2005.
Boeing 777-200/-200ER/-300: Jubilee
SIA’s first Boeing 777s arrived the same year the airline was celebrating its 50th anniversary since it was founded as Malayan Airways, which commenced operations with single pilot six-seater wartime planes on 1st May 1947, flying (then) domestic flights between home base Singapore and Kuala Lumpur, Ipoh and Penang.
Half a century later the airline marked the first delivery of its far more technologically advanced Boeing 777-200ER aircraft by naming the new fleet ‘Jubilee’.