KrisFlyer Experiences launched back in January 2020, promising money-can’t-buy experiences in exchange for your hard-earned KrisFlyer miles. As it happens, the launch came at possibly the worst time, due to the COVID-19 outbreak, which caused its first public event – a live wine tasting session at the Regent Singapore – to be cancelled.
The format largely moved into the online arena during the pandemic (think online photography courses and fashion workshops), but since then physical events have made a comeback, with recent experiences including a Singapore Airlines dinner in a cable car and a KrisFlyer chartered trip on SIA to Langkawi.
The concept even stretched overseas in 2021, with staycation and dining offers for members in Australia, Hong Kong and Indonesia, which continue to be occasionally offered.
New Premier League football events
If you’re a football fan, KrisFlyer Experiences is now offering the opportunity to “experience the roar of the crowd” in hospitality suites at home matches of the following clubs:
- Arsenal FC
- Chelsea FC
- Liverpool FC
- Manchester City FC
- Manchester United FC
- Tottenham Hotspur FC
These bookings are managed by Matchday Central, and are available for redemption during the 2022/23 or 2023/24 English Premier League (EPL), UEFA Champions League (UCL), and UEFA Europa League (UEL) seasons.
You’ll have to make your own way over to London or Manchester, of course, unless you’re based in the UK already.
Singapore Airlines flies non-stop to Manchester five times per week and to London 28 times per week, with award rates starting at 42,000 KrisFlyer miles one-way.
While flights aren’t included with these packages, KrisFlyer Experiences is offering add-on two-way airport transfer packages and 4- or 5-star accommodation packages for Mastercard card holders via Matchday Central.
Here are the three available packages for miles-rich football fans who can make the trip to England either during the current football season (2022/23) or next year’s season (2023/24).
KrisFlyer Experiences
EPL/UCL/UEL Packages
| Experience | Details | Cost per person |
| Platinum Package (see details) |
Catch the match from the hospitality suite in the Long Side of the pitch with a Tier 1 hospitality ticket Meet legendary players from your favourite club Signed memorabilia with Certificate of Authenticity (worth S$1,000) and a match programme Join an exclusive stadium and museum tour to round off your perfect football experience Access the lounge three hours before kick-off and enjoy a three-course meal (served before the game), and half- and full-time refreshments |
285,000 miles |
| Gold Package (see details) |
Catch the match from the hospitality suite in the corner in the Long Side of the pitch with a Tier 2 hospitality ticket Meet legendary players from your favourite club Signed memorabilia with Certificate of Authenticity (worth S$500) and a match programme Join an exclusive stadium and museum tour to round off your perfect football experience Access the lounge three hours before kick-off and enjoy pre-match buffet, and choice of beer, house-wine or soft drink at half-time |
265,000 miles |
| Silver Package (see details) |
Catch the match from the hospitality suite in the corner of the Long Side of the pitch or behind the goal post with a Tier 3 hospitality ticket Access the lounge three hours before kick-off and enjoy free-flow tea and coffee Bring home a complimentary match programme Join an exclusive stadium and museum tour round off your perfect football experience |
185,000 miles |
After successful redemption you will receive a confirmation. You’ll then need to email orders@matchdaycentral.com with your confirmation eDM, last 4 digits of KrisFlyer membership number, and details of the match that you wish to attend.
Do note that miles redeemed are strictly non-refundable.
Is it good value?
Most of the time with KrisFlyer Experiences – no. That’s given that we aim to achieve at least 1.9 cents per KrisFlyer mile when redeeming for flights in Business Class and First Class, and packages like this tend to mean redeeming at a lot less than that.
In this case, the top package comes in more expensive than a round-trip First Class or Suites Saver redemption to Europe and back!
We can’t claim to be experts in English football hospitality suite packages, but even the top ones (which might equate closely to the Platinum Package) at a club like Chelsea seem to cost around GBP 1,100 (S$1,800), plus the signed memorabilia worth S$1,000, which would give you a return of around 1 cent per mile.
Unless you have more KrisFlyer miles than you know what to do with, it’s probably best to just pay directly for an experience like this!
Summary
The latest KrisFlyer Experiences redemption involves a large volume of miles for hospitality suite experiences at some top English football clubs, during the current and upcoming EPL, UCL and UEL match seasons.
You’ll have to be based in the UK, or have a trip there in mind, in order to realistically take advantage of these ones, plus the value per mile is arguably quite low.
Remember, Singapore Airlines is still extending any expiring miles until June 2023, and while that is said to be the last extension (double confirm this time!), it does still mean there should be no immediate rush to redeem for non-flight alternatives like these just yet, if you don’t want to.
(Cover Photo: KrisFlyer Experiences)
Not a good deal. It is cheaper to pay cash for those suites.