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British Airways upgrades First Class ‘soft product’ and service

British Airways has announced some improvements to its First Class offering in its 'centenary year'

787 Seat

The UK’s biggest and most well known full service airline British Airways announced a revamp of its First Class product earlier this week. Before you get too excited, this isn’t a new seat (which is badly needed, given the current product has been consistently compared to other Business Class offerings for close to a decade).

This refresh is to the onboard product and service, including pyjamas, amenity kits, bedding, tableware, glassware and catering. In other words – almost all the things an airline can improve without changing the seat itself.


When is it changing?

The initial flights with these new products will commence on 31st March 2019, with system-wide rollout promised within a week – by 7th April 2019.

Changes: Amenity Kit & Pyjamas

First Class passengers will receive a new amenity kit, replacing the current one by Liberty London. The bag is made by Temperley London in a “Star” design with the contents by British skincare brand, ELEMIS, in common with the Spa inside the T5 Heathrow lounge.

Currently, cosmetics are by Aromatherapy Associates.

PJs 2
New amenity kit and pyjamas. (Photo: British Airways)

Pyjamas will also be by Temperley, with the airline promising a “super-soft, sophisticated” new range including male and female versions.