On Tuesday last week we first revealed on our Facebook page that Singapore Airlines had confirmed it was introducing an amenity kit for Business Class passengers, a move the carrier has long resisted in favour of shared amenities in the lavatories and items such as slippers and eyeshades provided on request.
With COVID-19 spelling the end to shared amenities in the washrooms, at least temporarily, the airline has been forced to make these items ‘on demand’ for Business Class passengers over recent months, so the future provision of these amenity kits will simplify matters at least in the short term.
Over the years there have been some occasional kits offered in Business Class from time to time, usually to commemorate special events, but these have never lasted more than a few months.
So far all we’ve had is some media images, but today we got hold of the first actual kits themselves so we could take a closer look and share the details with you.
The new unisex amenity kit was created by Melbourne-based global design company Buzz, specialists in airline and travel accessories. The firm’s work has also included Acqua Di Parma amenity kits for Etihad, Jason Wu pyjamas for EVA Air and TUMI amenity kits for Delta Air Lines.
Here’s what Buzz has to say about the new Singapore Airlines Business Class amenity kit.
“The Business Class kit is a green Penhaligon’s branded folio-style bag featuring a signature perfume bottle stopper shaped zip pull. Inside the kit are three luxurious Penhaligon’s skin care products: Quercus Lip Balm, Quercus Hand Lotion and Quercus Facial Mist.”Buzz
There’s also an ‘unmentioned’ bonus item in the kits we received, which we’ll reveal later in the article.
“The Penhaligon’s for Singapore Airlines programme will be available via the SIA@Home Business Class experience from 5 October and onboard in coming months.”Buzz
Mainly Miles reached out to Singapore Airlines for further details of when the amenity kit is expected to debut on board, and which routes you can expect to find it offered on, however these aspects are still subject to final confirmation.
“The kits are currently not available on board flights, however, customers who purchase our SIA@Home Business Class packages will receive the kit as a preview. Customers who dine in our upcoming Restaurant A380 @Changi in Business Class seats will also receive a preview of the amenity kit.
“More details on plans for the kit, including when it will launch for flights, will be announced in due course.”Singapore Airlines Spokesperson
It’s perhaps not surprising given the evolving COVID-19 situation that firm dates and routes for the on-board rollout are not yet set in stone, as there is likely some flexibility in the plans.
Once we have a more definite indication of these details, we’ll be sure to share them with you.
Penhaligon’s of London
Singapore Airlines first worked with London-based branding agency Matrix to bring Penhaligon’s products to its Business Class customers as a selection of washroom amenities in 2017, when the latest Airbus A380 cabin products were introduced.
At the same time, Lalique was chosen as the provider for First Class and Suites amenities and pyjamas.
The carrier has retained its relationship with the double royal warrant holder as the fragrance brand for its new Business Class amenity kits, this time working with Buzz on the concept.
“Buzz have created this collaboration between two iconic brands to create a perfect alignment of experiential luxury and personalised indulgence. Singapore Airlines and Penhaligon’s key values combine to create a trusted, elegant amenity program of unparalleled excellence.”Buzz
The kits are quite small, measuring 19cm x 13cm, and are lightweight as you would imagine. Still there is room for a few small items if you’ll be reusing it in future, though not a full toiletries set.
There is a zip across the top and one side, opened by an attractive bottle stopper shaped zip-pull.
Inside, the kits are lined with a decorative montage of Penhaligon’s brand labels past and present.
There is a small introductory card inside with a message from the airline.
Amenity kit contents
While the previous Penhaligon’s selection in the Business Class washrooms comprised an Eau de toilette, Hand Lotion and Facial Mist, these new Business Class amenity kits for each passenger have a slightly different selection.
The airline has retained its previous choice of the citrus-based Quercus range from Penhaligon’s.
“Quercus is a modern and invigorating cologne with a joyful burst of citrus and basil, supported by jasmine, cardamom, lily and amber.”Buzz
Penhaligon’s Quercus Hand Lotion (30ml)
The hand lotion is the major component in the amenity kit. Penhaligon’s describes it as “a nourishing and luxurious hand lotion, enlivened with the perfume of an English oak tree – fresh zest, wet moss, and earthy patchouli”.
This product typically retails at S$75 for a 300ml bottle in London, while you’re getting a 30ml version here in the new kit.
Penhaligon’s Quercus Facial Mist (7ml)
Penhaligon’s does not offer a facial mist for public sale to our knowledge, so this is an exclusive for Singapore Airlines, as it has been previously in the on-board washrooms.
Though many may prefer a moisturiser, we do find a facial mist can be surprisingly refreshing, especially after waking from an overnight sleep prior to landing.
There should be enough here to take with you after the flight and use during the day ahead.
Penhaligon’s Quercus Lip Balm (4g)
Another exclusive for SIA is the Quercus lip balm. Penhaligon’s offers a range of lip balms for purchase at around S$19 for 15g, however Quercus is not one of them.
A travel-size 4g version is included in this kit, which may even be enough to see you through a few days after your flight.
Penhaligon’s Luna Perfume Oil (5ml)
A floral alternative to the Quercus range, Singapore Airlines is also providing a 5ml Luna unisex perfume in the amenity kit.
According to Penhaligon’s, “top notes are lemon, bergamot and bitter orange; middle notes are rose, jasmine and juniper berries; base notes are balsam fir, musk and ambergris.”
Although you’re getting a tiny 5ml quantity in this kit, in a mini roll-on bottle to “apply to your pulse points”, this is expensive stuff normally retailing in London at around S$250 for a 100ml version.
Despite not being included in the original press images, hopefully this makes it to the onboard sets as well.
While the new Business Class amenity kit appears a little thin on content compared to some other airlines, SIA will continue to offer many of its amenities on an à la carte basis for flights longer than six hours.