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Finnair reveals new ‘AirLounge’ long-haul Business Class seats

Finnair is rolling out a tip-to-tail cabin product renewal on its long-haul jets, including an innovative new Business Class seat.

Oneworld carrier Finnair, which currently operates four times weekly quarantine-free flights from Helsinki to Singapore as part of the Vaccinated Travel Lane (VTL) programme, has revealed a brand new Business Class cabin product for its Airbus A330 and A350 fleets.

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The Nordic airline has become the launch customer for the Collins Aerospace ‘AirLounge’ concept, with the new cabins set to be retrofitted to all 25 of its existing long-haul Airbus A330s and A350s, and on two further factory-fresh A350s from Airbus, arriving in 2024 and 2025.

The concept for the product, which takes the form of a 3D shell inspired by residential lounge furniture, was by design consultants PriestmanGoode, who worked on the Qatar Airways Qsuite, and Tangerine, who revamped Finnair’s international lounge at Helsinki.

Finnair’s new long-haul Business Class ‘AirLounge’ seat. (Photo: Finnair)

The EUR 200m (S$306m) product investment will also see the airline launch its first ever Premium Economy Class cabin on these long-haul aircraft, while Economy Class also benefits from lighter seats with improved connectivity and entertainment systems.

The rollout is expected to be completed by the end of 2023.

‘AirLounge’ Business Class seat

The biggest innovation from Finnair in this product reveal is undoubtedly its new AirLounge Business Class concept, which the carrier says “is not a traditional aircraft seat, but takes inspiration from lounge furniture”.

“Enjoy furniture-like comfort with our entirely new Collins’ AirLounge seat that amplifies your personal space and freedom to move with its innovative contoured shell design. The seat offers you the best-in-class sleep comfort by turning into a spacious lay-flat bed with a proper mattress pad and exclusive Marimekko design textiles.”

Finnair

The revamp will first be apparent at the main aircraft entrance for all passengers (Door 2), with a reimagined reception area incorporating a bar counter for in-flight refreshments, designed for Finnair by AIM Altitude Aerospace.

New Finnair Airbus A350 mid galley, the main entrance for all passengers. (Photo: Finnair)

On the Airbus A350s there will then be 30 seats in the forward cabin section in a 1-2-1 layout, with seven rows of window seats and eight middle pairs.

New Airbus A350 forward cabin, with 30 AirLounge Business Class seats. (Photo: Finnair)

A further 13 Business Class seats are located in an intimate three-row mini-cabin behind the mid galley on some A350s configured with a more premium-heavy configuration.

At first glance the question you may ask… “where is the seat?”

Window seat 4A on the newly configured A350. (Photo: Finnair)

The strange (or should we say ‘innovative’) thing about this product is that there is no traditional reclining seat as such – the padded shell itself is the seat.

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This is designed to allow you to position yourself at a wide variety of different angles, rest your feet on the ottoman or use extendable infill panels to create a large flat surface. Pillows are provided to offer support in various seating positions.

“By doing away with complicated seat mechanisms and using 3D curved shells, we’re able to provide a larger flexible living space. This allows you to move more freely and take up different positions that traditional aircraft seats do not allow.”

David Kondo, Finnair Customer Experience
Various seating positions demonstrated in the new Business Class seat. (Photo: Finnair)

It’s certainly a different concept which we look forward to trying, but it reminds us of the difficulty we always had finding a comfortable seating position in Singapore Airlines’ huge 2006 Business Class seats, which have now been retired.

Let’s see how this one compares once we manage a trip.

For couples, the middle seat pairs in Business Class (‘D’ and ‘H’ seats at each row) look to offer a sociable experience, without having to lean too far forwards to have a conversation with one another, like you do in the current Finnair Business Class seat.

Business Class middle seats. (Photo: Finnair)

Don’t worry too much though – middle seat pairs can be effectively segregated with a full-height extendable divider, providing your own cocoon in case you’re flying alongside a stranger in one of the ‘D’ or ‘H’ seats.

Middle seat divider. (Photo: Finnair)

Privacy in all Business Class seats is enhanced with high seat backs and side wings.

Business Class bed

In bed mode, a key feature for travelers on long-haul routes, things start to become more conventional with seat panels raising to form a fully flat surface, with a mattress and duvet provided.

Bed mode is more conventional in the new Finnair Business Class. (Photo: Finnair)

A ‘do not disturb’ light is available if you don’t wish to be interrupted while sleeping.

The downside of the bed? Well rather like the Singapore Airlines long-haul Business Class seats, this one looks as though it forces you to sleep at an angle, with your feet in a small cubby hole in the corner, which extends beneath the side table of the seat in front of you to allow better cabin density.

The foot cubby in the corner of the AirLounge Business Class seat. (Photo: Finnair)

Some people find this uncomfortable, and crucially Finnair has remained silent on the actual bed length (or any Business Class seat dimensions, for that matter!).

Business Class storage and entertainment

As you’d expect, the new Business Class seat has a variety of storage options for your personal items, with the airline boasting permission for these areas to be used during all stages of the flight.

“The various storage options within the seat include spaces for personal items, laptop, and all pillows and blankets; all certified for taxi, take-off, and landing, so customers can settle in right away and have their essential items conveniently at hand right from the start of the journey.”

Finnair

A large fixed side table is built into each seat, with a control panel at the lip and an extendable dining table that extends from beneath.

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Also included is one of the latest Business Class trends – a wireless charging pad for keeping your mobile devices on the go without the need for plugs and cables.

The new Finnair Business Class side table includes a handy wireless mobile charging point. (Photo: Finnair)

Each seat also comes with USB-A, USB-C and PC power sockets. Though they are not photographed in the press release gallery, these are in the storage cubby behind the door under the reading light.

In-flight entertainment gets an upgrade with a personal 18-inch TV screen for each Business Class passenger, with “a new more user-friendly, customised interface”.

Business Class IFE screen. (Photo: Finnair)

This compares to a 16-inch screen in the airline’s current A350 Business Class. All of Finnair’s long-haul aircraft are also equipped with Wi-Fi connectivity.

Here’s Finnair’s promotional video of the new AirLounge Business Class seat, which also illustrates some of the storage options more closely.

Source: Finnair

Business Class amenities and food

Finnair is also adding a new meal concept in Business Class as part of its product enhancements.

“Business Class customers will enjoy renewed meal and beverage offerings, including an up to six-course meal in modern bistro-style and another lighter meal. In between meals customers can enjoy the stunning new refreshment area located at the main entrance of the aircraft.”

Finnair
A three-course Business Class meal. (Photo: Finnair)

Finnish design house Marimekko has created new pillows and duvets for the Business Class cabin, while meals will be served on Iittala chinaware and beverages in their glassware.

Business Class configurations

The seats retain Finnair’s current 1-2-1 layout on the Airbus A350s, replacing the Safran Cirrus seats (also used by Cathay Pacific), shown below.

Finnair’s existing Cirrus Business Class seat got an upholstery ‘refresh’ in 2020. (Photo: Finnair)

On the A330s, however, it’s a big improvement with the new direct aisle access product replacing the now-dated Thompson Vantage seats in an unusual alternating 2-2-1, 1-2-1 configuration.

Finnair’s A330s will see the biggest improvement when they receive the new AirLounge seats. (Photo: Live and Let’s Fly)

The new Business Class cabins will result in a slight reduction in capacity on each of Finnair’s long-haul aircraft, as shown below.

New Business Class Configurations

Aircraft Current
Business
New ‘AirLounge’
Business
A330-300 32 seats
or
45 seats
28 seats
A350-900
‘Lo-J’
32 seats 30 seats
A350-900
‘Hi-J’
46 seats 43 seats

Only A350 cabin pictures have been provided so far, and Finnair hasn’t mentioned any differences in the AirLounge seats to be fitted to the A330s, though the latter’s cabin is a full 35cm narrower, so we expect some concessions on the A330.

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Interestingly the airline has not shared any of the Business Class seat’s dimensions, like width, legroom and bed length.

We suspect this is because the versions fitted to the Airbus A330 will have to be smaller to fit into the narrower cabin, so it’ll probably be the A350 to aim for, where possible.

New Premium Economy and Economy Class

Finnair has also launched its first ever dedicated Premium Economy product, to be rolled out on the same 27 long-haul A330s and A350s in its fleet.

The seat is the Vector Premium by HAECO, featuring eight-inch recline, a six-way headrest and 13-inch personal in-flight entertainment screens. Finnair is the launch customer for this product.

Seat pitch is set at 38 inches, and the 2-4-2 layout in this cabin (2-3-2 on the A330) allows some good ‘couple options’ by the windows.

Premium Economy passengers will receive two meal services, comprising a three-course meal served with two main course options on new chinaware by Iittala, and a light meal before landing. Complimentary beverages are available throughout the flight.

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Economy Class will also receive new seat covers and updated entertainment systems, “to bring them in line with the designs of the new Business and Premium Economy cabins”.