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Targeted: Citi launches PayAll – buy miles from 0.8 cents each

A targeted campaign for now. If rolled out on a bigger scale Citi's PayAll could be a very attractive 'buy miles' proposition.

Citi Building (Oxford Properties Group)

If you hold one of the Citi credit cards in Singapore you may have received an email from them this morning inviting you to take part in the new Citi PayAll program, allowing you to earn miles by making rent and education payments using your card by paying an administrative fee.

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The promotion appears to be targeted, at this stage at least, as Eddie was selected but I was not.

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The email from Citi this morning

Not a new concept

As many of you will know this is not an entirely new idea, companies like CardUp and iPaymy already offer such facilities, while UOB PRVI Miles cardholders can use the PRVI Pay feature to generate ‘unlimited’ miles at 2 cents each.

Now Citi is getting in on the act too, and of course the interesting thing for us is the fee charged as that directly relates to the cost per mile you’re incurring to use your credit card this way.

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How Citi PayAll works

Currently Citi PayAll allows you to make rental payments to any landlord, and tuition fees to an education provider. Recipients do not need to bank with Citi and will receive payment via normal bank transfer. Your credit card account will then be charged for the same amount, plus the processing fee.