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New Business and First Class seats to look out for in 2019

A number of new Business and First Class seats will be introduced this year. Here are our top picks.

LA New J Seat (PriestmanGoode)

When it comes to Business and First Class cabin designs and new product launches, the aviation industry just doesn’t seem to stand still.

While Singapore Airlines will largely have a quiet year in that department during 2019, that’s not true across the board. Several airlines around the world will be launching new products, and some of them may fly closer to home than you might think.

Here’s our pick of the latest long-haul Business and First Class seats to look out for in 2019.


The battle of the seats

With major (and sometimes relatively minor) airlines competing for the latest wow-factor cabins to give them the edge in a highly competitive marketplace, it’s great for consumers snapping up seats in these cutting-edge products whether they are flying for work, splashing their own cash on a vacation, or using miles and points.

Earlier this week we took a look at what Singapore Airlines and SilkAir may have in store for us later this year on the narrow-body front. When the announcement is made on that product, coming to the market in 2020, it will certainly be one of the most anticipated of the year for our readers.

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There are a number of options for SilkAir’s new flat-bed Business Class seats on the 737 MAX, but this one is a strong contender. (Photo: flydubai)

Elsewhere in the in the industry it’s a busy year – here’s our roundup of the other new Business Class and First Class products coming to the market in 2019.




Already apparently leaked by Turkish newspaper Hürriyet in early December, Turkish looks set to install the Stelia Solstys III seats in the Business Class cabins of its upcoming Boeing 787-9 and Airbus A350-900s, joining the airline in mid-2019 and 2020 respectively.

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Turkish Airlines will introduce the Boeing 787-9 to its fleet in mid-2019. (Image: Boeing)

These seats offer direct aisle access for all passengers in a staggered 1-2-1 layout, with alternating couple pairs in the middle section.

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Leaked Turkish Airlines new Business Class. (Image: Hürriyet)

This is a long overdue upgrade for the airline, still offering a 2000s-esqe 2-3-2 configuration on its long-haul 777-300ERs, with 2-2-2 on the A330s, though with the exception of some regional A330s these are fully flat-beds already.

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Leaked Turkish Airlines new Business Class. (Image: Hürriyet)

Indeed these new Stelia seats, assuming the leak is accurate, won’t actually be retrofitted to those older wide-body types in the fleet. The airline instead promises an alternative retrofit project for its A330 and 777 aircraft.

That sounds very much to us like the best we can hope for is some kind of soft upgrade to the fabrics and materials on the A330 / 777 jets, many of which are likely to be replaced by the newer aircraft anyway in the medium term.

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The 2-3-2 configuration on board a Turkish Airlines Boeing 777-300ER. (Photo: Live and Let’s Fly)

The leaked images, assuming they are accurate, will look very familiar to many of our readers. This is the exact same seat Singapore Airlines chose to use as their new Regional Business Class product last year (and you’ll no doubt recall we were the first revenue passengers to sit in them in April 2018).

While we can’t be 100% sure at this stage that the leaked pictures are genuine, the colour scheme does seem to correspond well to the new Rockwell Collins regional Business Class seat Turkish is installing on its upcoming Airbus A321neo and Boeing 737 MAX narrow-body planes.

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Turkish Airlines new medium-haul Business Class seats. (Photo: Rockwell Collins)

If ever we needed proof that Singapore Airlines has indeed opted for a long-haul grade Business Class seat, even for the shortest regional flights, it seems Turkish will provide it this year.

Will the new seats fly to Singapore?

Possibly. We know that Turkish will receive six Boeing 787-9s this year, and additionally five Airbus A350-900s and a further nine 787-9s in 2020, meaning 20 of their wide-body jets will feature the new seats by the end of 2020.

Turkish currently flies a daily service between Singapore and Istanbul, using a 349-seat Boeing 777-300ER, with 49 seats in Business Class and 300 in the Economy cabin.

The 300-seat Boeing 787-9, which the airline will fit with 30 Business Class and 270 Economy Class seats for a total passenger accommodation of 300, falls short of replicating the capacity of the 777-300ER. So does the A350-900, with Turkish yet to announce their exact cabin layout on that plane but Airbus quoting a typical total 2-class configuration of 315-325 passengers.

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We think Turkish will deploy its initial tranche of Boeing 787-9’s on existing Airbus A330 (pictured) routes, rather than cities like Singapore which are served with the larger Boeing 777. (Photo: Papas Dos)

We think it’s more likely that Turkish will wait to fly the larger A350 to Singapore than the 787, though neither is out of the question, nor is maintaining the status quo with the 777-300ER staying put on the route. As always, we’ll let you know if we get informed of any planned equipment changes.

Other nearby Asian cities served by Turkish, including Bangkok, Phuket and Jakarta, could well receive these new planes this year.

Alternatively, if you just want to try the seat for size, our 2018 RJ tracker page will point you to the routes you can find this exact same seat flying on the Singapore Airlines network.

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Try it for size on Singapore Airlines. If the leak is accurate, the new Turkish Airlines Business Class seat is effectively identical. (Photo: MainlyMiles)



Flat-bed seats in Business Class are now the industry norm on long-haul flights. If we told you the very first ones in the world were introduced 24 years ago by British Airways, you’d probably laugh. The airline basically uses the exact same seat (tweaked over the years, but not significantly) on its entire 135-strong wide-body fleet, even to this day.

If you’ve ever had the misfortune of flying British Airways on a long-haul flight in Business Class, you’ll know the once revolutionary Club World product is well past its prime.

Even BA has realised this, though it has taken a while, and with the upcoming delivery of the airline’s first Airbus A350-1000 this year a new Club World seat will be the focus of industry attention.

If you’re sitting on a pile of Avios or Asia Miles however, it may be worth tempering your expectations for this one. The new seat is thought to be evolution, not revolution. Finally however, direct aisle access for all Business Class passengers is promised.

What we know

Aside from direct aisle access for all, a must in premium cabin designs these days, British Airways hasn’t given much away about this new seat. It’s set to debut in July this year, when the first A350 arrives.

The airline has said the new Club World will feature:

  • Increased privacy
  • Larger seats
  • Reduced seat density than the current cabin
  • Additional storage
  • Gate-to-gate inflight entertainment

Based on comments by CEO Alex Cruz in April 2018, bemoaning the long process of achieving certification for the new Club World, we also believe the seat is a bespoke design rather than an off-the-shelf product.

Airlines who instead simply opt to customise the ready-certified designs of major seat manufacturers, like the Zodiac Cirrus or the increasingly popular Thompson Vantage XL, don’t have to concern themselves with this. Those seats are already approved by regulators.

Several ‘leaks’ have surfaced over the years regarding this project, and agents working on behalf of the airline have also filed many patent applications. Clearly not all of these can come true as they differ so much.

The most basic principle, which we hope isn’t the case, is a very basic improvement to the current seat with direct aisle access offered.

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A simple upgrade to the Club World seat is one option

What Cruz also said was that “2-4-2 is no longer competitive”. That suggests the design shown above may well be a rejected concept.

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Several designs have been filed as patents

With 20% ownership of the IAG group under Qatar Airways, a version of the Qsuite is not totally out of the question for the new Club World cabin, however this would leave BA’s First Class offering looking rather lacklustre to say the least.

By 2023, all of the airline’s wide-body planes are planned to feature the new cabin products, an ambitious refit program though it will be assisted with a further 24 brand new twin-jets (A350s and 787s) replacing older aircraft in the fleet between now and then.

What about First Class?

BA’s A350-1000s, four of which are due for delivery this year, won’t have a First Class cabin installed. Instead the airline will fit a three-class configuration comprising Business (Club World), Premium Economy (World Traveller Plus) and Economy Class (World Traveller).

That makes it unlikely the new planes will fly to premium markets like Singapore and Hong Kong, which justify a First Class offering, though they could potentially be used to secondary Asian cities like Bangkok.

Singapore passengers won’t be forgotten though, the same new Club World product is set to be retrofitted to two of BA’s Boeing 777-300ERs by the end of this year. This aircraft is used on the London – Singapore – Sydney route (BA15/16), and with 20% of them refitted by the end of 2019, this product will occasionally pass through the Lion City.

The 777-300ER also features a First Class cabin of course, and it’s believed BA will fit its newer version of these seats (as seen on the 787-9) to the retrofitted planes. Again, think evolution not revolution (though they could pull something new out of the bag, and if Club World is good enough they might have no choice but to improve First).

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First Class on the refitted British Airways Boeing 777-300ERs is likely to resemble the latest version on the Boeing 787-9. (Image: British Airways)

We’ll be keeping a close eye out for BA’s announcement on these new seats, which is expected in the next few months.




British Airways is not the only UK carrier receiving the Airbus A350-1000 this year. Rival Virgin Atlantic will also pick up its first few of a total order for 12 of these planes in 2019.

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Virgin Atlantic’s existing Upper Class cabin. (Photo: Virgin Atlantic)

With the new type the airline has promised a new Business Class seat (which Virgin calls Upper Class). The airline has kept details of this new seat well under wraps, but with 49% ownership of the carrier under Delta Air Lines it’s by no means out of the question that a version of the Delta One Suite might be in store.

The airline’s current seat is certainly a bit long in the tooth. Even Air New Zealand, who pays Virgin to use the same seat design under licence, is moving to an all-new product launching around three years from now, in 2022.

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A bit more purple and it’s a wrap? Could the Thompson XL Vantage Suite used on Delta’s A350s and refitted 777s be headed Virgin’s way this year? (Image: Delta Air Lines)

The airline’s managers are certainly talking it up, Virgin’s senior vice president of sales and customer loyalty Oliver Byers told Business Traveller in November 2018 the new seat is “a next-generation product” and “revolutionary”, though in our opinion these sales and marketing folk do tend to get a little too tied up in the rhetoric, so it could turn out to be anything.

Another long-haul Business Class product used by the Virgin Group is Virgin Australia’s ‘The Business’ seat, which uses the Rockwell Collins (formerly B/E Aerospace) Super Diamond seat.

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Virgin Australia has a 1-2-1 layout on its wide-body planes. (Photo: Virgin Australia)

What we do know is that Virgin loaded a one-off A350-1000 flight in the GDS timetable from London Heathrow to Newark on 9th September 2019. It later vanished and a spokesperson for the airline told Traveling for Miles that it was just ‘system testing’.

What it showed, assuming it was accurate, was a 1-2-1 layout in Business Class, comprising 44 seats in total. Down the back there were 56 Premium Economy seats and 235 in Economy Class, according to the seat map that briefly appeared in GDS.

We’ve also never seen an airline ‘system test’ a new aircraft type in the live flight schedule (it shouldn’t be necessary), so this was either an indication of intent (the Newark route could certainly be first for the A350-1000), or some serious finger trouble.

Will the new seats fly to Singapore?

Unfortunately not, as Virgin Atlantic doesn’t operate flights here and to the best of our knowledge has no intentions to. The closest you can get to a Virgin Atlantic service in Asia is Hong Kong and Shanghai, both served daily to and from London with the Boeing 787-9.

Here there’s bad news though – Virgin has already said these Asian routes won’t get A350-1000s “just yet”. These planes typically have 25-35% more capacity than the 787-9 and our prediction is that the flagship London to New York route will be the first to see them in service.

Even if some form of ‘Virgin One Suite’ is on the cards, Hong Kong and Shanghai are likely well down the list.




Not an airline that features on the radar of many Asia-Pacific frequent flyers, the giant LATAM group and oneworld member has a 300-strong fleet including 76 wide-body jets.

The airline (or more correctly, group of airlines) has selected the popular Thompson Aero Vantage XL seat for its new Business Class cabin, and called in design firm PreistmanGoode to assist with the styling and customisation.

That immediately puts them in good company. The Vantage XL seat is already in use with airlines like Qantas, Delta, SAS and EVA Air, while London-based PreistmanGoode led the customisation for other industry-leading seats like the Qatar Qsuite, Thai Airways’ latest Business Class and United’s new Polaris product.

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LATAM’s new Business Class seat is the Thompson Aero Vantage XL model, with styling by PreistmanGoode. (Image: PreistmanGoode)

LATAM’s upcoming Airbus A350-1000 and Boeing 787 will get the new seats first, in early 2019, followed by a retrofit program on its older Boeing 767 and 777 jets.

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LATAM’s new Business Class. (Image: PreistmanGoode)

Our readers may think this seat design has a familiar look about it, in fact it’s essentially the same seat EVA Air is using on its new Boeing 787 aircraft, as we first announced in September last year.

Currently flying intra-Asia, we also revealed EVA will fly this new product to Vienna and Amsterdam from both Taipei and Bangkok in 2019.

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The Thompson Vantage XL seat on the EVA Air Boeing 787. (Photo: EVA Airways Corporation)

There is a subtle difference between LATAM’s offering and the EVA Air design though, aside from the colour palette. The South American carrier has opted for couple pairs at alternating middle rows. Other airlines like EVA Air and Qantas have maintained a staggered arrangement at each row, with seats remaining apart.

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Alternating rows feature couple middle pairs on the LATAM Boeing 787. (Image: PreistmanGoode)

That makes the LATAM layout quite similar to the Singapore Airlines 2018 Regional Business Class.

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Middle seat pair on the LATAM Boeing 787. (Image: PreistmanGoode)

A privacy divider is installed between the centre seat pairs in case you end up travelling in one of these seats and you don’t know your neighbour.

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LATAM’s new Business Class (Image: PreistmanGoode)

The colour scheme is much more vibrant than you typically see in Business Class, for example when compared to the more ‘corporate’ palettes used by EVA Air and Qantas.

Overall we think it looks like a very well designed cabin, aside from the marble-effect on the side consoles, which doesn’t really fit with us, the cabin looks stunning in the designer mock-ups. We look forward to seeing photos of the real thing in the next few months.

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LATAM’s new Business Class (Image: PreistmanGoode)

Will the new seats fly to Singapore?

It’s another no in this case, the only destinations oneworld carrier LATAM flies to in the Asia-Pacific region are Sydney, Melbourne and Auckland. The airline also operates with fifth-freedom traffic rights daily between Sydney and Auckland.

We’ll keep an eye on these new cabin products popping up on those routes (once we’ve secured a couple of redemption tickets for ourselves in this gorgeous looking cabin!).




We’ve saved this one for last, as isn’t strictly a 2019 addition. Lufthansa will install its latest flat-bed Business Class seats on the upcoming Boeing 777-9X aircraft at least a year after the products mentioned above, in 2020.

The German carrier, which like Turkish has also traditionally stuck with much older seat designs in its Business Class cabins, will finally offer direct aisle access flat-beds.

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Lufthansa 777-9X Business Class window seats. (Image: Lufthansa Group)

Seat rows will alternate between 1-1-1 and 1-2-1 layouts.

This will include what might well become the most sought after ‘throne seat’ in the industry, which looks to have a oodles of storage space at either side.

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Lufthansa 777-9X Business Class ‘throne’ seat. (Image: Lufthansa Group)

While no routes have yet been confirmed for the new aircraft, the airline has stated it will initially be used to replace older three-class long-haul aircraft without a First Class cabin.

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Lufthansa’s current 2-2-2 Business Class cabin products, like on this A350, leave a lot to be desired in 2019. (Photo: Lufthansa Group)

What about First Class?

For fans of Lufthansa’s First Class product, don’t fear. While the initial batch of Boeing 777-9X aircraft being delivered to the airline won’t have this cabin fitted, as they are designed to replace aircraft without a First Class offering, the next series being delivered from 2021 will feature a brand new First Class suite.

The efficient 777-9X seems a perfect substitute for the fuel-thirsty A380, so we can only hope to see the four-class variant on the Singapore – Frankfurt route in a few years from now. Meanwhile it’s possible other Asian markets like Bangkok could see this aircraft type even sooner.

So far there are no hints on how that will look, though at 5.96m this will be the widest cabin Lufthansa has ever installed First Class suites on, so expect plenty of space even if a 1-2-1 layout is retained.



Some interesting and potentially exciting new seat products are coming up this year. We are certainly anticipating the new British Airways Club World (and potentially enhanced First Class), which should be appearing on the Singapore – Sydney and Singapore – London routes later this year.

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LATAM new Business Class. (Image: PreistmanGoode)

Elsewhere there are great looking seats coming from LATAM and Lufthansa, and probably a well known one from Turkish. Another to watch will be Virgin Atlantic – will they introduce their take on the Delta One Suite in 2019?

Which new Business Class seat are you looking forward to trying in 2019? Let us know in the comments section below.

(Cover Image: PreistmanGoode)


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