Singapore Airlines

Farewell Singapore Airlines 2009 Regional Business Class

There won't be many tears shed, but SIA's 2009 Regional Business Class seat is no more.

Here's our look back at its 11 years of steadfast service, including some facts even its most regular occupants probably never knew.

The effects of COVID-19 on the aviation industry have meant one thing for certain as far as Singapore Airlines is concerned – fleet rationalisation. A recent review of aircraft requirements and the future operating network has resulted in what will surely be the highest number of cabin products lost from the network in a single year.

Love them or loathe them, no fewer than four seat types are a thing of the past for the national carrier, which has been forced to write down older aircraft, as a result of what looks to be a slow post-COVID recovery phase into a leaner shape and size for the future SIA.

Here’s our first in a four-part series where we look back at each seat type retired in 2020, with this focus on the 2009 Regional Business Class model.

The 2009 Regional Business Class seat. (Photo: MainlyMiles)

Probably the only seat type almost no one will miss is the older Regional Business Class, in a 2-2-2 layout and first introduced with the arrival of the carrier’s leased Airbus A330s in February 2009.

The seats were later fitted to Boeing 777-300s followed by 777-200s (the non-ER variants in each case), becoming a regular fixture not only on regional flights but even some longer overnight services to and from Japan and Australia.

Before we go into more detail on the Singapore Airlines version, let’s take a look at where the seat itself came from.

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The seat design

Singapore Airlines was the launch customer for this particular seat – the Weber 7118 manufactured by Weber Aircraft, LLC. based in Texas, USA.

A brochure image for Weber’s 7118 Business Class seat. (Image: Weber Aircraft)

The company was later rebranded Zodiac Seats US and then specialised mainly in Economy Class and Premium Economy Class seats (including SIA’s new 2018 Premium Economy seat fitted to the seven Airbus A350 ULRs).

A brochure image for Weber’s 7118 Business Class seat. (Image: Weber Aircraft)

Zodiac’s Business Class seats were then predominantly produced by Zodiac Seats France, while Zodiac Seats UK specialised in both First and Business Class seats.

The company is now called Safran Seats (owned by Airbus), since Safran bought Zodiac in late 2018, but it probably goes without saying that the old Weber 7811 model is no longer part of the lineup!

Key features of the seat, which was relatively pioneering at the time for a regional Business Class product, included:

  • An angle-flat bed
  • A 15.4″ tilting IFE screen
  • A recessed drinks holder for each passenger in the centre armrest
  • Storage within easy reach including bottle holders, magazine stowage and two fold-down lockable compartments for each passenger
  • Direct aisle access for 2 out of every 3 seats

The Singapore Airlines 2009 RJ seat

Singapore Airlines went for a tan beige customisation, with all-leather seats in an much warmer tone than Weber’s marketing shots made appear possible!

The 2009 Regional Business Class seat. (Photo: Singapore Airlines)

Here’s how SIA marketed the product when it first launched.

Unwind in our incline lie-flat seats, each exquisitely upholstered in premium leather. With adjustable seat presets, headrests and lumbar support, you will arrive at your destination feeling completely rejuvenated.

Singapore Airlines (2009)

This was the last of the airline’s Business Class seats without direct aisle access, though that downside will sadly rear its head again in the coming months with the introduction of ex-SilkAir Boeing 737s into the fleet, the initial batch of which will retain their original seats, with only a ‘cosmetic’ cabin upgrade.

Fun fact: In March 2018, just before the first Boeing 787-10 was delivered with the new Regional Business Class seats, the older 2009 RJ seat was installed on 35 SIA aircraft (32% of the operating fleet), with an incredible 1,222 of the seats fitted in total.

It was all about connectivity

A big focus in the airline’s promotional drive for this new Business Class seat was towards IFE and connectivity.

Soon you can travel in even greater comfort with our new inclined-flat leather seats in Business Class on the Singapore Airlines A330. Enjoy KrisWorld, our award-winning entertainment system that now connects to your iPod and iPhone.

Singapore Airlines (2009)

12 years doesn’t seem that long ago, but believe it or not “inclined-flat” seats and IFE that connected to your personal device were fairly revolutionary, especially for regional flights!

The big selling point was allowing you to connect to the IFE system using your iPad, iPhone or laptop and stream the content onto the ‘big screen’, available not only in Business Class but also Economy Class on the A330s too – a world first according to SIA.

Older standard-definition IFE controlled through a remote didn’t keep up with the latest industry technology for long. (Photo: Matt@PEK)

Technology moves fast and the system itself didn’t age too gracefully.

A multi-standard power socket, USB ports and a video port were housed under the armrest. (Photo: Matt@PEK)
No ‘haptic touch’ seat controls in this older seat, but they still did the job! (Photo: Matt@PEK)

The limited in-flight entertainment selection on a 15.4″ standard definition screen, likely quite revolutionary in 2009, became a drawback of these seats in subsequent years.

The beds weren’t flat

In its advertising for the product, Singapore Airlines had also highlighted what became a major criticism of these seats – the beds didn’t go fully flat.

In fact the 2009 RJ seats reclined to an annoying 172 degrees, almost flat but not quite! A fold-out metal footrest was installed at the base of each seat, but that usually wasn’t enough to prevent you sliding down towards the foot well in bed mode, as frequent flyers will attest to!

The 2009 RJ seat in bed mode. (Photo: MainlyMiles)

The foot well itself was also quite confined for taller passengers or those with larger feet.

Foot well on the A330 in Business Class. (Photo: MainlyMiles)

Privacy was poor

Privacy was another issue which became a criticism of this seat, as direct aisle access and more secluded alternatives became popular in the mid to late 2010s.

The 2009 RJ seats were in a 2-2-2 configuration, but did have a small pull-out divider between each seat pair, though it didn’t extend far and therefore only marginally improved privacy.

Privacy divider. (Photo: MainlyMiles)

Compare that to the the large privacy wings and full-height dividers between the middle seats on the latest 2018 Regional Business Class seats, and the difference is a world apart.

Large privacy dividers between adjacent seats in the latest SIA Regional Business Class. (Photo: MainlyMiles)

On the plus side the 2009 seats were very sociable for a couple travelling together. For those with work to do, however, they became far less productive in recent years as newer aircraft in the fleet were fitted with Wi-Fi capability, never installed on the Airbus A330s or older Boeing 777s.

Ideal for couples, but good luck trying to connect to the internet on that laptop! (Photo: Singapore Airlines)

Storage was good

One thing the 2009 Regional Business Class did have in its favour was storage.

In fact there was more useful and easily accessible storage in this seat than there is in the new 2018 Regional Business Class that has replaced it.

Two decent-sized compartments below the IFE screen were great for items like your passport, boarding card and smaller mobile devices.

Storage compartments. (Photo: MainlyMiles)

These had sturdy but unusual metal slide locks to keep them closed (red = unlocked, green = locked), the same ones fitted in aircraft galleys for the cabin crew to secure some compartments! This is the only passenger seat we’ve ever seen them used on.

The industrial-looking locks for each storage compartment on the seat backs are more familiar to cabin crew – the same ones are used as galley stowage locks. (Photo: The Shutterwhale)

A recess at the seat side next to the power sockets was the perfect place for your laptop, iPad and even some reading materials if you wanted to keep them close to hand.

Laptop stowage at the seat side. (Photo: MainlyMiles)

At the front of the seat in between each seat pair at leg level there was even more storage, ideal for a phone or smaller mobile device, with a void cut out for the power cord to pass through.

More storage between the seats. (Photo: MainlyMiles)

There was even a coat hook at each seat. I don’t think we’ve ever seen these used by passengers, but it’s probably one of the only components that made its way in an almost identical format onto the new 2018 RJ models!

Overall, while there were plenty of other drawbacks, no one was complaining about having a lack of storage opportunities when flying in the 2009 Regional Business Class.

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Seat stats

Here are the key stats for a seat we’re probably all happy has been resigned to SIA’s history books, shown alongside its replacement – the 2018 Regional Business Class.

 
2009 RJ 2018 RJ
Seat    
Config 2-2-2 ‘Staggered’ 1-2-1